Real People. Real Research. A new service from PB&A specifically designed for agency account planners and their clients.
“I have earned a good living over the past years as a focus group moderator … in fact, a really good living. If you need to do focus groups, I’m as good a moderator as you will find, and we are also great at project and facility supervision. But enough is enough. If we are honest with each other, we know it’s time to move on, to do qualitative research that works harder. ”
Hence, Real People. Real Research. We will interview, observe and talk to people anywhere they live, play or work. We just won’t hide behind a one-way mirror, and most definitely will not talk to “professional respondents”.
We are out on the streets, in peoples’ homes, at the gym, in coffee
shops – anywhere you see real people living their lives. Our techniques
include one-on-one, related and unrelated pairs, triads and families.
