Real People. Real Research. A new service from PB&A specifically designed for agency account planners and their clients.
“I had one guy tell me, with a straight face, that participating in focus groups is his part-time job.”
I have earned a good living over the past years as a focus group moderator … in fact, a really good living. If you need to do focus groups, I’m as good a moderator as you will find, and we are also great at project and facility supervision. But enough is enough. If we are honest with each other, we know it’s time to move on, to do qualitative research that works harder.
Hence, Real People. Real Research. We will interview, observe and talk to people anywhere they live, play or work. We just won’t hide behind a one-way mirror, and most definitely will not talk to “professional respondents”.
We are out on the streets, in peoples’ homes, at the gym, in coffee shops – anywhere you see real people living their lives. Our techniques include one-on-one, related and unrelated pairs, triads and families.
We will complete this type of research from beginning to end, or organize,
host and recruit respondents so that you and your clients can talk to them
directly.
