“We have a whole bag of research tools …
not just one. The idea is to
design the research to fit the issue, not the other way around.”
Every study provided by PB&A is designed specifically to meet the needs of each individual client.
- Advertising concept and copy testing
- Advertising/marketing effectiveness
- Awareness, attitude and usage
- Price elasticity of demand
- Brand awareness/equity/loyalty
- Demographic and Psychographic analysis
- Corporate image studies
- Customer satisfaction
- Employee/Membership satisfaction
- Feasibility research
- Ideation
- Market segmentation
- Taste/sensory evaluation
- Target market identification
- Motivational analysis
- New product/facility/service feasibility
- Package testing
- Tracking and trend studies
- Political polling
- Product positioning
- Public policy
- Situation analysis
