PB&A is a full-service, custom marketing research company. Nothing is boiler plate. Every study is designed to meet a client’s specific needs, and we offer both qualitative and quantitative solutions. From its inception in 1984, the company has been based on the idea of uncompromising accuracy, attention to detail and creativity on behalf of clients.
Phil Balducci is the president of PB&A. He holds a graduate degree in research methodologies from Georgia Tech. Prior to founding PB&A, he served as a Senior Vice-President at the Market Research Bureau in Washington, D.C., and Director of Research for W. B. Doner Advertising.
Some of our clients:
| Aetna US HealthCare | Hill Holliday | Royal Caribbean Cruise Lines |
| Ames, Scullin & O’Hare | IBM | Seagram’s |
| Audi | J Walter Thompson | Seer Analytics |
| Baltimore Orioles | Kleenex | Smith & Barney / Women & Co. |
| Cadillac | Liberty Mutual Insurance | Sunkist |
| Capital One | Lynx | SMR Communities |
| Carnival Cruise Lines | McDonald’s | TAP Pharmaceuticals |
| Catalina Marketing | McKinney & Silver | The American Cancer Society |
| Crisper’s Restaurants | Mercedes Benz | The CIA |
| Disney | Merkley & Partners | United States Tennis Assoc. |
| Equifax | Metropolitan Ministries | US Treasury |
| Fairfield Communities | Mitsubishi | USA Today |
| Ferman Motor Cars | NASCAR | Washington Mutual |
| First Horizon Home Loan Corp. | Odyssey Marine Exploration | WCI Communities |
| GE Capital | Opus South | YMCA of the USA |
| Harley Davidson | Randstad | More than 50 local YMCAs |
